Jingxin Guan

LSE Β· NJU Β· TikTok Β· Baidu

JingxinGuan

Strategic marketer Β· Data-drivenProduct-minded Β· Cross-cultural

MSc Strategic Communications at LSE.

3 Countries Β· 4 Universities

Strategic Marketer Β· Data-Driven Β· Product-Minded Β· Cross-Cultural

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Club members led
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Countries Β· 4 universities
About

Marketing. Data. Product.Cross-functional.

Currently completing an MSc in Strategic Communications & Society at the London School of Economics, building on a journalism foundation from Nanjing University and exchange studies at UC Berkeley and the University of Stirling.

Working at the intersection of marketing strategy, product thinking, and data β€” having executed campaigns reaching 100,000+ audiences at Baidu, built product operations SOPs at ByteDance, and delivered consulting frameworks at BlackMont.

Fluent in navigating between Eastern and Western markets, I bring cultural fluency and structured thinking to every brief β€” whether that's a brand campaign, a product launch, or a strategic presentation.

Beyond work

  • 10+ yrs Guzheng
  • 8+ yrs Hip-hop dance
  • Photography
  • Travel
  • Gym
Graduation portraitLondon street
Education

Three countries,four universities.

  • 2025 – 2026 Β· London, UK

    London School of Economics logoLondon School of Economics

    MSc Strategic Communications & Society

  • 2021 – 2025 Β· Nanjing, China

    Nanjing University logoNanjing University

    BA Journalism Β· GPA 4.50 / 5.0

  • 2023 Β· Berkeley, USA

    UC Berkeley logoUC Berkeley

    Summer Programme Β· GPA 5.0 / 5.0

  • 2024 Β· Stirling, UK

    University of Stirling logoUniversity of Stirling

    Online Exchange Β· Distinction

Experience

Work Experience

  1. Jan – Apr 2026

    Business Consultant Intern

    BlackMont Consulting Β· London, UK logo

    BlackMont Consulting Β· London, UK

    • Designed end-to-end operating blueprint (swimlane + RACI) for a DRC bamboo charcoal value chain, enabling repeatable rollout
    • Synthesised regulatory and MRV requirements into a flexible standards strategy to de-risk the finance pathway
    • Distilled cross-functional inputs into board-ready pitch deck aligned to funder decision criteria
  2. Aug – Oct 2024

    Product Operations Intern

    ByteDance (TikTok) Β· Trea IDE Β· Beijing, China logo

    ByteDance (TikTok) Β· Trea IDE Β· Beijing, China

    • Conducted user interviews for Trea IDE; synthesised feedback into actionable product insights and collaborated with R&D on feature prioritisation
    • Built content accounts and designed SOPs across TikTok and RedNote, achieving 100,000+ views
    • Spearheaded 3 campus outreach initiatives driving new user acquisition through teaching recommendations
  3. Jun – Aug 2024

    Marketing Intern

    Baidu Β· Beijing, China logo

    Baidu Β· Beijing, China

    • Executed multi-channel strategy for Baidu CTI competition β€” 100,000+ impressions, 4,000+ team registrations
    • Built Excel dashboards from competition data; surfaced regional and stage-by-stage insights to guide advertising placement
  4. Mar – May 2024

    Brand Marketing Intern

    Kidswant Β· Nanjing, China logo

    Kidswant Β· Nanjing, China

    • Launched employee spotlight column scaling to 30,000+ views per article, achieving top branded search rankings
    • Led brand anthem creation and nationwide dance challenge driving mass audience participation
  5. May – Oct 2022

    Social Media Intern

    Nanxiaobao Β· WeCrush Β· Nanjing, China

    • Researched dating app market; analysed competitor strategies across RedNote, Douyin, WeChat Channels, and Weibo
    • Contributed to WeCrush app launch β€” market positioning, community design, and content planning

Extracurricular

  1. May 2023 – Jun 2024

    President

    NJU Passion Hiphop Dancing Club Β· Nanjing, China

    • Oversaw all operations of an 800+ member club, coordinating weekly training across 8 dance styles, 3 competitions per semester, and an annual showcase
    • Managed social media and marketing materials, negotiated commercial sponsorships, and led cross-club collaborations; awarded 'Outstanding Club' by Jiangsu Hiphop Dance Union
  2. Sep 2022 – Dec 2022

    Volunteer

    L'Oreal China Youth Fun University Charity Challenge Β· Nanjing, China

    • Analysed L'Oreal skincare and makeup products, created and distributed promotional scripts and visual materials
    • Supported campus flash mobs and TikTok live sessions to drive charity initiative engagement
  3. May 2022 – Oct 2024

    Member

    NJU Future Editorial Office Β· Nanjing, China

    • Pitched 30+ newsworthy stories during monthly editorial meetings, conducting investigations and interviews
    • Edited and published 20+ news stories on official WeChat accounts, including graphic design, video editing, typography, and data analysis
Projects

Selected work

Strategy Β· Consulting Β· Deliverable

Valiha Diffusion β€” Clean Cooking Fuel Strategy

8-week BlackMont Consulting engagement for Valiha Diffusion (BIO-KALA bamboo charcoal, DRC & Madagascar). Delivered five workstreams β€” market diagnosis, 3-scenario financial model, investor narrative, funding pathway (grants / impact equity / blended finance), and a 12–24 month growth roadmap β€” culminating in a board-ready strategic package for client fundraising.

Data Analysis Β· Drink Product Design Β· LSE

Drink Product Design β€” Revenue Optimisation

LSE Marketing Analytics II group project. Designed an optimal premium cafe drink using survey data from 49 respondents β€” applying data visualisation, multiple regression, conjoint analysis (conditional logit), WTP estimation, and Monte Carlo pricing simulation. Final product achieved a projected 25% market share and Β£93.05 expected revenue at Β£6.00 price point. AI-assisted coding in Python throughout.

Short Film Β· Content Creation Β· Award-winning

Fall in Love with Nanjing, Again

Proposed the creative concept, conducted research, and executed copywriting, dubbing, and editing for a short video showcasing Nanjing's historic alleys β€” collaborated with a team to win third place in a national collegiate short video competition.

Data Journalism Β· Consumer Insights Β· Market Analysis

China's Sportswear Market: Who Wins the Race?

Scraped and analysed Lululemon-related posts on Xiaohongshu for keyword frequency, benchmarked pricing across 11 sportswear brands, and examined supply chain dynamics β€” producing data visualisations on consumer behaviour and competitive landscape in China's Β₯453.4B sportswear market.

Skills

Competencies

Languages

  • Mandarin β€” Native
  • English β€” Fluent

Tools & Expertise

  • Marketing Strategy
  • SEO / SEM
  • Content Strategy
  • A/B Testing
  • Product Operations
  • Excel & Dashboards
  • Data Visualisation
  • Python / R
  • Vibe Coding
  • Cross-cultural Comms
  • Data Analytics
  • SOP Design
  • User Research
  • Strategic Storytelling